Executive Management

Executive Management

Hendrik Albertus Lourens (53)

BCom (Hons), MCom, BProc

Chief Executive Officer

Hennie was appointed as executive of Quantum Foods (Agri was renamed Quantum Foods in 2013) in 2007, while it was a division of Pioneer Foods. He commenced his services with Pioneer Foods as the human resources manager for Bokomo in 1996 and was later appointed as general manager for the Sasko Grain Business. He has been in the FMCG industry for 20 years and was appointed to the Board on 27 January 2014.

André Muller

André Hugo Muller (46)


Chief Financial Officer
André joined Quantum Foods in 2003, while it was still a division of Pioneer Foods. He started at Nulaid as financial manager and was later appointed as the farming operations manager for Nulaid, a position he held for four years. André spent a year as national sales and marketing manager for Tydstroom before being appointed as head of finance for Quantum Foods. André was appointed to the Board on 27 January 2014.

Roelof Viljoen

Roelof Viljoen (50)


Executive: Egg Business
Roelof was a financial manager and a sales manager at Sasko Grain, before joining Quantum Foods in 2008, while it was still a division of Pioneer Foods. He is the executive responsible for egg production, egg processing and egg sales. Roelof is also responsible for the Uganda business. He has 16 years’ experience in the food industry, of which eight years have been spent in the poultry industry.

Thinus van Lill

Marthinus Petrus van Lill (46)

BCompt (Hons), SAIPA (PA)

Executive: Feed business

Thinus has been with the Nova Feeds business since 1997, when it was still a division of Pioneer Foods. He progressed from a financial manager to the executive responsible for the manufacturing and sales of the feed business. He has 16 years’ experience in the animal feed and poultry industry.

Adel van der Merwe

Adel Deidré van der Merwe (45)

BCom Management Accounting

Executive: Supply Chain

Adel joined Nova Feeds as procurement manager in 2008 and has over seven years’ experience in the feed industry. She joined Pioneer Foods in 1995. She started out in the corporate finance department but moved to central procurement, where she now has 16 years’ experience. She has spent the bulk of this time involved in raw material and commodities procurement.  

Jimmy Murray

James Joseph Murray (59)

National Diploma in Agricultural Extension and Soil Conservation

Executive: Farming operations and broiler value chain

Jimmy has 34 years’ experience in the poultry industry. Most of his early experience was gained at Rainbow Chicken Ltd in various senior farming production roles. After Rainbow, he spent five years as managing director of Hy-Line SA (importer of Hy-Line grandparent layers), followed by five years as chief executive officer of Grendon (an integrated poultry operation in KwaZulu-Natal). Jimmy has been with Quantum Foods since 2013. 

Heather Pether

Heather Elizabeth Pether (48)

National Diploma in Human Resource Management

Executive: Human Resources

Heather has 20 years’ experience in the human resources field. She spent seven years as the human resources manager of the Tydstroom business while it was a division of Pioneer Foods. She was appointed as the executive responsible for human resources at Quantum Foods in 2013.

Jan Hendrik van Rhyn (51)

BEng, MSc, BCom (Hons)

Executive: Business Development Africa

Jannie started his career in the South African Navy. Thereafter, he spent nine years with Naspers Ltd during which time he was involved in many start-up internet and related businesses in South Africa, China and a number of other African countries, including Nigeria, where he was based for three years. Jannie has been involved in projects, business development and operations in sub-Saharan Africa for the last 13 years. He joined Quantum Foods in November 2014, and is responsible for the business in the rest of Africa.