Lohmann Breeding SA (Pty) Ltd owns the rights to import pedigree grandparent layer stock of the Lohmann breed and distribute next generation parent stock exclusively in South Africa and non-exclusively to some southern African countries.
Day-old parent chicks are reared and placed on two parent layer farms. Fertile hatching eggs are incubated at the two commercial hatcheries in the Western Cape and Gauteng These female day-old chicks are either sold or placed on the Group’s five commercial rearing farms and one rented facility. Bergvlei Chicks is the sales brand under which layer parent stock, hatching eggs, day-old pullets and point-of-lay hens are sold. The strategic locations of the hatcheries and commercial rearing farms ensure extensive distribution coverage. The Group delivers throughout South Africa and into Namibia, Botswana, Swaziland and Mozambique.
Nulaid has 7 regional grading and packing stations.
The Group owns 14 and rents two commercial layer farms. The farms are located in the Western Cape, Eastern Cape, Free State, Gauteng and North West provinces. Free-range eggs are produced on two of the farms. Packing facilities located near Cape Town, Port Elizabeth, Bloemfontein and Johannesburg, as well as the recent additions near East London and Durban which commenced operations in 2015.
Eggs are distributed nationally as graded, ungraded or in liquid form. Graded eggs are eggs that have been sorted in the packing facilities according to weight, (for example medium, large, extra-large, jumbo), whereas liquid eggs are produced in egg breaking plants where the shells are removed from the product for sale mostly to industrial customers.
The Safe Eggs business was acquired during the year. Pasteurised eggs, which have a reduced risk of bacteria and salmonella, are produced at the plant in Gauteng and distributed by two of the packing facilities.
The Group plans to increase the footprint of pasteurised egg products in South Africa.
Nulaid’s marketing is driven by a campaign of ‘The fresher the better’.